- South West Film
As an advertising agency, one of the first questions a potential advertiser will ask is how much does it cost to advertise on TV? There is no simple answer as the cost depends on a wide range of factors such as budget, target audience and programme specific marketing. Essentially, there are two areas of advertising costs. First there is buying the advert spots between TV shows. These rates can vary wildly. For a smaller digital channel, the rates start around £50 to £150 for daytime and £150 to £300 for peak time per slot. At the other end of the scale, a TV advert during Good Morning Britain can cost between £3,000 and £4,000.