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Welcome to South West Film video blog

Packed with hints, tips and advice concerning video production, video marketing and advertising.

We are living and doing business in the digital era. As you are aware, people spend a lot of time online which is why businesses and brands like you should make use of the digital instruments to target such groups. Every entrepreneur or marketer knows that marketing is the soul…
We all love compelling stories that capture our emotions. The characters in these stories have complex arcs that can relate to us in our daily lives. 2D animation videos make the audience associate with the characters and their message.  Brand messaging can be delivered with precision and impact through 2D…
We are half way through the year so it’s time to look at what’s happening in the world of corporate video production. We’re always investigating the latest trends to offer to our customers so here are a few things to look out for. Video production has seen a lot of…
The video production industry is a beast that continues to change. The impact of the video agency on marketing is shifting and advertising agencies strive to deal with the demands of this ever-changing world of business. The economic slowdown has put pressures on advertisers to reduce costs. But cost reductions…
When you watch your first 360 video, it opens up a new user experience, the same feeling you got when got your first smartphone. And 360 video isn’t a let down. Big brands are using this new technology to tell compelling stories that are exciting and fully immersive. 1. Thomson…
Any business that does not have promotional content on its website or lacks a presence in social networks is considered to be behind these days. According to research, 92% of all large companies in the world use videos as a means of promotion, marketing or customer service. Most of them…
360 video production technology is advancing at a rapid rate and it is influencing a wide range of industries. One industry that stands to benefit the most from 360-degree video technology is the real estate industry. Agents are able to use 360 video as an effective selling tool that can…
As small business owners, we all see the advancements digital marketing has made in the past decade and how effective it is at creating successful businesses. But as digital marketing evolves, will it come to a point where it doesn’t have anything new to offer the small business owner and…
If you want to take your video marketing strategy to the next level and reach more clients, more efficiently, video content is an effective choice. Perhaps you need a corporate training or orientation video or an product video to describe your products or services. Whatever your needs, hiring an experienced…
When creating a video marketing strategy, many businesses believe that saving money will still give them the same results. They might choose not to promote their products in all areas, or they might even ask themselves if video marketing is really worth it? Does online video content really offer them…
If you follow any business on Facebook, you have probably seen silent videos and may have become accustomed to that format when it comes to marketing a product or service. You may also know that this type of video marketing is effective as video production companies around the world are…
In today’s competitive business world, a successful online marketing strategy is vital if you want your company to succeed. While every company is different, there are still some common tips that work for most. Social Media With social media, you have to determine the strategy that is going to work…
What’s the point in being found if you don’t provide great viewing digital content when your audience watches. Here are some for video SEO and youtube. 1. To get your videos to rank for your search terms, you need to provide great content. 2. Group together your videos and create…
Most small business owners are hesitant about advertising on TV because of the seemingly high cost. This guide will help to clarify how much TV advertising costs and how to get started. How Much Does Television Advertising Cost? Television advertising is priced on the slot required and the number of…
2016 has seen corporate video production company marketing reach new heights. 61% of businesses have used video compared to just 34% the year before. You may still have doubts. Is it really worth to using videos for promoting your business? Here are some reasons why you should use video marketing…
Both Virtual and Augmented Reality are increasingly becoming accessible to the major markets with the cost of development and the purchase of equipment now affordable to most companies. Virtual reality companies as set to be the next big thing. Thanks to Oculus Rift and other products, VR and AR are…
Its 2017, so, let’s look at the video marketing trends to look out for this year. Video marketing is always evolving so to stay on top, you need to stay one step ahead of the competition. 1. Facebook Video No surprises. Video views on Facebook have increased from 1 billion…
Video is a powerful marketing tool but as people become impatient, the old practices are no longer working. Our world is visual-centric so video is a critical piece. Explainer videos work incredibly well as a marketing tool because they explain what your business does and why customers need you. Companies…
We’ve created hundreds of corporate videos for our clients and learned many lessons in that time. Here are five key tips we believe anyone should consider to help ensure a winning video marketing campaign. The Viewer Make it clear to the viewer why they should watch your video. Online videos…
For charities, video campaigns help them reach the core of their cause. By creating stories, charity videos engage viewers and even go viral. Here are some of the key audiences nonprofits need to target. Can charities reach new donors through video? Charities are in a competitive environment. It can be…
Here's some tips for companies looking to move into the video marketing world. First things first, everyone worries about their budget. Money is tight as always. Every company is attempting to marketing more with less cash. However, you don't have to spend your yearly budget to hire a video production…

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