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Welcome to the South West Film video blog

Packed with hints, tips and advice concerning video production, video marketing and advertising.

You can also find more articles at our blog sites - Video Marketing News and Video Production News

We are living and doing business in the digital era. As you are aware, people spend a lot of time online which is why businesses and brands like you should make use of the digital instruments to target such groups. Every entrepreneur or marketer knows that marketing is the soul of any business but one must understand how marketing should be done in order to derive the results. Gone are the days when marketing was limited to a few banners and radio ads. Today, there are a lot of online tools available which can be used to do wonders for your business. However, if you want your marketing to be very professional and exceptional, it would be a wise idea to hire a reputed video production company for the purpose.

Any business that does not have promotional content on its website or lacks a presence in social networks is considered to be behind these days. According to research, 92% of all large companies in the world use videos as a means of promotion, marketing or customer service. Most of them are beginning to accept how videos and the Internet have grown within their reach and dominate as a medium today. Newspapers, radio and television have become obsolete in the field of marketing and are no longer an effective means for companies to reach their customers.

When creating a video marketing strategy, many businesses believe that saving money will still give them the same results. They might choose not to promote their products in all areas, or they might even ask themselves if video marketing is really worth it? Does online video content really offer them the same results as text with text being more affordable and easier to produce?

The video production industry is a beast that continues to change. The impact of the video agency on marketing is shifting and advertising agencies strive to deal with the demands of this ever-changing world of business. The economic slowdown has put pressures on advertisers to reduce costs. But cost reductions are only part of the story. The industry is changing in creative and production.

As small business owners, we all see the advancements digital marketing has made in the past decade and how effective it is at creating successful businesses. But as digital marketing evolves, will it come to a point where it doesn’t have anything new to offer the small business owner and then what will we do?

We all love compelling stories that capture our emotions. The characters in these stories have complex arcs that can relate to us in our daily lives. 2D animation videos make the audience associate with the characters and their message. Brand messaging can be delivered with precision and impact through 2D animation and explainer videos to the audience. The characters in 2D animation videos and explainer animation videos display the intrinsic human value of your service.

We’ve created hundreds of corporate videos for our clients and learned many lessons in that time. Here are five key tips we believe anyone should consider to help ensure a winning video marketing campaign. Make it clear to the viewer why they should watch your video. Online videos are a superb way to engage clients but the key is to provide value to the viewer. Overview video highlight the brand are much less effective than videos that provide specific content or an offer.

What’s the point in being found if you don’t provide great viewing digital content when your audience watches. Here are some for video SEO and youtube. To get your videos to rank for your search terms, you need to provide great content. Group together your videos and create a resource centre where your viewers can easily search your content. Set up your channel with categories and tags so it’s easy to find. Avoid a stream of video players on a single page. A wall of embedded YouTube videos on a site, makes it difficult to find what you want. Make sure you have a separate landing page for each video so search engines can index each video individually.

Here's some tips for companies looking to move into the video marketing world. First things first, everyone worries about their budget. Money is tight as always. Every company is attempting to marketing more with less cash. However, you don't have to spend your yearly budget to hire a video production team. If you can, only invest in one video agency. A creative and experienced videographer can shoot and edit all of your footage and produce at least one corporate video for about £700. Quality is important, but so is creativity. Your audience will be more impressed by your smart, funny and helpful videos than whether the lighting is just right.

If you want to take your video marketing strategy to the next level and reach more clients, more efficiently, video content is an effective choice. Perhaps you need a corporate training or orientation video or an product video to describe your products or services. Whatever your needs, hiring an experienced video production company that meets those needs is important. But how do you go about choosing the right one? If you Google the terms video production company or corporate video, the search results would be in the thousands. Do you just choose the first one, or maybe the video production company with the best website or the lowest prices?

For charities, video campaigns help them reach the core of their cause. By creating stories, charity videos engage viewers and even go viral. Here are some of the key audiences nonprofits need to target. Charities are in a competitive environment. It can be good to set targets to reach new audiences by creating video content. Not-for-profit service users Charities need to show how their services help. Ultimately this demonstrates why they are needed and why you should support them.

Most small business owners are hesitant about advertising on TV because of the seemingly high cost. This guide will help to clarify how much TV advertising costs and how to get started. Television advertising is priced on the slot required and the number of times you want your ad to be seen. TV channels that show popular shows will be able to charge more for their advertising spots. Prime time ad spots are in the evening and weekends when the most popular shows are airing. A 30 second slot on local ITV network during the day can be as slow as £100 and up to £5000 for specific evening prime time slots.

We are half way through the year so it’s time to look at what’s happening in the world of corporate video production. We’re always investigating the latest trends to offer to our customers so here are a few things to look out for. Video production has seen a lot of changes over the years. From growth of virtual reality and 4K video to aerial drone video, video technology has reached a completely new level. As recent survey suggested that including a video on a landing page can increase the conversion rates by 80%. 64% of users purchase a product online after watching the video. A Youtube reports shows that mobile video consumption has risen by 100% every year, which is why it is vital for video makers to stay up to date with the trends in video production.

2016 has seen corporate video production company marketing reach new heights. 61% of businesses have used video compared to just 34% the year before. You may still have doubts. Is it really worth to using videos for promoting your business? Here are some reasons why you should use video marketing right now.

When you watch your first 360 video, it opens up a new user experience, the same feeling you got when got your first smartphone. And 360 video isn’t a let down. Big brands are using this new technology to tell compelling stories that are exciting and fully immersive.

In today’s competitive business world, a successful online marketing strategy is vital if you want your company to succeed. While every company is different, there are still some common tips that work for most. With social media, you have to determine the strategy that is going to work for you. Determine the best platform for sharing your news and keep your posts regular to build your followers. The idea of joining social media sites and using them can seem daunting. But if you know what to expect, the process can be a bit easier.

360 video production technology is advancing at a rapid rate and it is influencing a wide range of industries. One industry that stands to benefit the most from 360-degree video technology is the real estate industry. Agents are able to use 360 video as an effective selling tool that can make buying and selling a home easier and much more efficient than ever. Let’s take a look at how this video technology is changing the real estate industry.

Video is a powerful marketing tool but as people become impatient, the old practices are no longer working. Our world is visual-centric so video is a critical piece. Explainer videos work incredibly well as a marketing tool because they explain what your business does and why customers need you. Companies of all sizes use explainer videos. first you must find an animation company. An infographic video is perfect as it has style and provides a lot of information in a visually stimulating way. What should you consider when creating an infographic video?

If you follow any business on Facebook, you have probably seen silent videos and may have become accustomed to that format when it comes to marketing a product or service. You may also know that this type of video marketing is effective as video production companies around the world are using silent video successfully to market everything from cars to clothing. But just what is silent video and does it have a role in your professional training videos? Let’s take a closer look.

Both Virtual and Augmented Reality are increasingly becoming accessible to the major markets with the cost of development and the purchase of equipment now affordable to most companies. Virtual reality companies as set to be the next big thing. Thanks to Oculus Rift and other products, VR and AR are finding their place in the mainstream market place. And from virtual meetings, virtual walkthroughs and new methods of prototyping, they have the potential to take the business world by storm.

Its 2017, so, let’s look at the video marketing trends to look out for this year. Video marketing is always evolving so to stay on top, you need to stay one step ahead of the competition. Facebook Video No surprises. Video views on Facebook have increased from 1 billion to 8 billion in the past year. Facebook has invested in video in recent years, with their Facebook Live, launching just a few months ago. We predict that there will be an even bigger increase in people uploading, sharing, and discovering videos.