Video Animation Company

We are a creative animation agency, which produces eye-catching explainer video animations for a wide range of industries and sectors. Our video animation studio has been helping companies in the UK use the exciting possibilities of animation to promote their business for over 15 years.

Animated video company

If you're looking for a video animation company that will set your company apart from your competitors, you've come to the right place. Animation videos have become one of the most popular styles of promotional videos for companies because they simply explain a company's services or products in a visually engagaing and exciting way. An explainer video is a small animated video explaining business products or services to others. Explainer videos are a way for organisations to communicate the message they want to get across. They can also be helpful if you want to increase your retention rate by clarifying unfamiliar ideas. And they are a great way to increase retention by clarifying unfamiliar ideas.

Explainer Video Agency

Are you looking for an effective way to boost your business's online presence and engage your target audience? Look no further than animated explainer videos. These captivating videos are a powerful marketing tool that can help skyrocket your brand's success. In this article, we will discuss the top 5 reasons why your business needs an animated explainer video.

Informative

Animated explainer videos are incredibly effective in conveying complex information in a simple and engaging manner. They have been proven to increase conversion rates by providing easily digestible information.

Build Trust

Animated explainer videos help build brand trust and credibility. By showcasing your expertise and explaining how your offerings can solve customers' problems, you establish yourself as a reliable authority in your industry.

Improve SEO

Animated explainer videos improve your SEO rankings by increasing user engagement on your website. They also encourage visitors to spend more time browsing your site and pages, reducing bounce rates.

Explainer Video Production

An explainer animated video can vary from a 2D animation all the way up to a sophisticated 3D explainer video. They can be desiged for all sectors and industries. It can also combine live action video with animation. It goes where basic words and even live action video can’t. Motion graphic videos communicate with customers on a different level so that your messages are memorable and exciting. Research suggests that people digest more information when they watch an animation, so your message stays with them longer. Our animation studio offers a wide range of animated videos from whiteboard infographics to complex motion graphics. If you'd like to find out more about our animations then please get in touch today and we will be happy to discuss the benefits to your business or brand.

Types of Explainer Animations

Product Explainer

Deliver detailed information about a product such as software. It will include specific functions and features. A 'how to guide' for customers and insight to potential purchasers.

Service Explainer

Demonstrate your attention to customer service by letting people know what to expect from their first appointment or visit to your organisation. Ideal for easing people’s minds.

App Explainer

An app video shows your customers how to sign up, get started or use the functions on your product. App explainer videos are a great instructional tool.

Whiteboard Video

A whiteboard animation is a basic 2D animation that shows a hand drawing and sketching on a blank canvas. They can be made with software tools or using live action.

Creating an effective animated explainer video

Creating an effective animated explainer video requires a strategic approach that takes into account the unique needs and goals of your business. Here are the key steps to consider:

Define your objectives

Start by clearly defining the purpose of your animated explainer video. What do you want to achieve - increase brand awareness, drive website traffic, or boost sales? Establishing clear objectives will help guide the entire video creation process.

Identify your target audience

Understand who your target audience is and what their pain points, interests, and preferences are. This information will inform the tone, style, and messaging of your animated explainer video.

Develop a compelling script

Craft a script that effectively communicates your message in a concise, engaging, and easy-to-understand manner. Consider using a storytelling approach to capture the viewer's attention and convey your value proposition.

Choose the right animation style

Select an animation style that aligns with your brand identity and resonates with your target audience. This could range from 2D illustrations to 3D renderings, motion graphics, or whiteboard animations.

Incorporate high-quality visuals and audio

Pay close attention to the visual elements, including the color scheme, typography, and character design. Additionally, ensure that the audio, including the voiceover and sound effects, complement the animation and enhance the overall viewing experience.

Optimize for various platforms

Optimise your animated explainer video for different platforms, such as your website, social media channels, and video-sharing platforms like YouTube. This may involve adjusting the aspect ratio, file size, and other technical specifications to ensure seamless playback and maximum engagement.

What our clients think

Best practices for promoting animated explainer video

Promoting your animated explainer video effectively is crucial to ensuring that it reaches your target audience and delivers the desired results.

Optimize for social media

Share your animated explainer video on your social media channels, such as Facebook, Twitter, LinkedIn, and Instagram. Ensure that the video is optimised for each platform, including the correct aspect ratio and file size.

Embed on your website

Strategically place your animated explainer video on your website, such as on the homepage, product pages, or in the footer. This can help increase the time users spend on your site and improve your overall user experience.

Leverage email marketing

Incorporate your explainer video into your email marketing campaigns, such as welcome emails, product announcements, or newsletters. This can help capture the attention of your subscribers and drive them to your website.

3D animation studio

We offer a wide variety of 3D animation services. Our animators can create promotional and commercial 3D animation content in different styles. So what is 3D animation? It consists of various elements starting with 3D modeling. 3D Modeling is a three-dimensional representation of objects, animals, machines or even humans. Modeling is the initial step in producing an animation that is created in our animation studio. 3D Environments are again representations of real world environments and places but in 3D space and finally 3D rendering. 3D rendering is taking the 3D objects and spaces and outputting the final render to a photo realistic level. Done right, you won't know the difference between real content and 3D images and video.