We have produced hundreds of testimonial videos for clients all over the world. The key to a successful testimonial video is capturing a genuine and honest account from your client or customer. We always strike a balance between scripting and natural answers. The power of a video testimonial puts written testimonial in the dark ages. By using your customers or clients you can build real credibility and genuine opinions that will help reinforce your company’s reputation.
By using unscripted commentary from real customers you are creating a candid interview which will overcome any inherent consumer scepticism and generate trust that ultimately converts to enquiries and sales. Testimonial videos put your products in context by showing them being used by actual customers. You can showcase your products in action. With service based videos you can use graphics to show results to reinforce the interviewee's' claims. Testimonial videos should be an essential element of your social media content marketing. They can be promoted across a variety of online and offline platforms. Your website is the ideal place to host your testimonials but don't forget your YouTube channel and other social media platforms. Testimonial videos can increase the click through rates of your video marketing campaign and are great for presentations and proposals.