If youre trying to raise awareness or funds, a charity video production is a powerful tool in creating a connection with the viewer, which can convince them about your cause. It has the power to highlight your important work, raising awareness of a key issue and demonstrating how your charity helps and makes a difference. A powerful video appeals to the emotional and caring nature of people. So if you're trying to raise awareness about homelessness or trying to raise funds for a new project, video is going to be vital to your success. You may also want to consider a crowdfunding video as another method of raising finance.