If youre trying to raise awareness or funds, a charity video is a powerful tool in creating a connection with the viewer, which can convince them about your cause. It has the power to highlight your important work, raising awareness of a key issue and demonstrating how your charity helps and makes a difference. A powerful video appeals to the emotional and caring nature of people. So if you're trying to raise awareness about homelessness or trying to raise funds for a new project, video is going to be vital to your success. Charities and non-profit organizations make an effort to raise money for various causes throughout the world. However, it is often the lack of proper promotion that can hinder the ability of an organization to raise funds. There are many avenues to explore when you are working for your cause, but if you have neglected to include video content into your promotional materials, you are missing out on a key opportunity.