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TV Commercial Production Company

We are a TV commercial production company and advertising agency in the UK with over 15 years experience creating TV ad campaigns for television, radio, Amazon DSP, STV and social media.

TV Advertising Agency for brands and companies from small to big.

The good news is TV advertising is no longer just for the large agency or brand with a huge budget. Companies and brands of all shapes and sizes can now enjoy the benefits of video advertising. We provide a full end to end tv advert production service that can ensure businesses can be seen by new customers on all broadcast, ecommerce and social platforms. Our creativity helps us understand the general goals of our target clients and create a successful advertisement campaign that can launch your business to the top of global visibility. We will guide you through every aspect of the TV commercial production and with Sky Adsmart, a new cost effective platform for advertising on Sky TV, you can advertise from just £3000 per month. We deal with all major parts of the TV advertising campaign including the process of obtaining clearance through Clearcast and platform delivery.

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TV Advertising for the UK

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TV Commercials for Brands

Brand Experience

We work with clients and major brands across the UK and Worldwide.

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TV Ads for SMEs

Professional Support

No matter the size of your business, we can help get you started with TV advertising.

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Full-Service Ad Production

From creation to delivery

We take care of all the aspects of TV advertising and legal clearance.

Examples of our TV Advertising campaigns

The London Mint Office

The London Mint Office is a trusted and respected partner for a large number of British coin collectors. Gold, silver and other precious metals have fascinated mankind for many centuries, making coin collecting a popular hobby the world over. The London Mint Office is at the centre of British numismatics, bringing the fascinating world of coin collecting to both existing and new collectors. The London Mint Office advertises on Sky TV and domestic broadcast channels. We have produced over 20 TV adverts for them during the last 5 years.

Access Stairlifts

Access Stairlifts specialise in providing innovative stairlifts and home lift solutions that promote independence and enhance the quality of life for individuals with mobility challenges. With over 40 years of experience, they are committed to innovation, reliability, and safety, ensuring that each product not only meets but exceeds the needs of our customers worldwide. We produced both a 30 second and 60 second TV advert to promote their new line of stairlifts throughout the UK. The TV commercials were promoted through Sky Adsmart during a 60 day advertising campaign.

Amazon Demand-side platform (DSP)

Streaming TV (STV) ads are non-skippable, full-screen video ads bought through Amazon’s Demand-Side Platform. They run across streaming services such as Freevee, Twitch, and third-party apps, helping build brand awareness by using Amazon’s first-party data to reach specific audiences on TVs, desktops, and mobile devices. Display ads run through Sponsored Ads offer both cost-per-click (CPC) and cost-per-thousand viewable impressions (CPM) pricing, with no minimum spend required. This self-service approach allows advertisers to manage campaigns independently without additional fees. For display ads purchased via Amazon DSP, pricing varies based on ad format and placement. This managed-service option typically involves a minimum spend requirement.

Placement & Format

These ads run before or during premium video content, often mimicking traditional TV commercial breaks.

Targeting

Leverages Amazon's vast first-party consumer insights to reach specific audiences (e.g., in-market shoppers, lifestyle audiences).

Non-Skippable

Because STV ads are typically non-skippable, they are designed primarily to maximize awareness rather than direct clicks.

The Key to TV Advertising Success

Successful advertising is the key to promoting a business or product to potential customers. It involves creating compelling messages that resonate with the target audience and using various channels to distribute those messages effectively. A successful advertising campaign can help increase brand awareness, drive sales, and ultimately lead to higher revenues for the business.

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Marketing Strategy

Your advertising strategy is the key to your success, so it needs to be specifically targeted to cope with whatever life throws at it!

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Design Approach

They say first impression last so your TV adverts should reflect the way you do business? Is it targeting the right people?

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Creative Ideas

We believe successful advertising is about creating exciting and engaging concepts so we create ideas that will excite you.

TV Advertising from Script to Screen

Regulatory Framework

Ofcom: The Office of Communications (Ofcom) is the UK's broadcasting regulator, overseeing advertising standards and ensuring fair competition.

Strict Rules: UK TV advertising is subject to strict regulations, including restrictions on advertising to children and the use of misleading or harmful content.

Dominant Broadcasters

ITV: The largest commercial broadcaster in the UK, offering a variety of channels and advertising opportunities.

Channel 4: A public-service broadcaster that generates revenue through advertising.

Sky: A pay-TV provider that also operates free-to-air channels and offers advertising space.

Advertising Formats

Commercials: The most common form of TV advertising, including 30-second, 60-second, and shorter spots.

Product Placements: Integrating brands into TV shows or films.

Sponsorships: Associating brands with specific programs or events.

Idents: Short brand announcements that precede or follow commercial breaks.

Targeting and Measurement

Audience Data: UK broadcasters and advertising agencies use advanced data analytics to target specific audiences based on demographics, interests, and behaviors.

BARB: The Broadcasters Audience Research Board (BARB) provides accurate and independent measurement of TV viewing in the UK.

Digital Convergence

Connected TV: The increasing popularity of streaming services and smart TVs is blurring the lines between traditional TV and digital advertising.

Addressable TV: This technology allows advertisers to target specific households with personalized ads based on their viewing habits and demographics.

Recent Trends

Shift to Streaming: The rise of streaming platforms like Netflix and Amazon Prime Video is impacting TV viewing habits and advertising revenue.

Data-Driven Advertising: The use of data analytics to optimize ad campaigns and improve targeting.

Increased Competition: The UK TV advertising market is becoming increasingly competitive, with new players and formats emerging.

TV Advertising Costs

Production

We make TV advertising cost effective for all.
starting at
£2,000

Sky Adsmart

Advertise on Sky TV
starting at
£3,000

Script Writing and Storyboard.

We will create the ideas and storyboard them for you.
starting at
£500

Post Production

Produced your own content but need help finishing it?
starting at
£1,000

Animation

Looking for something different for your TV Ad?

Advice and Tips on TV Advertising

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Are you thinking of advertising on TV with a Sky Adsmart Agency but you're concerned by the potential cost?

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One of the first questions a potential advertiser will ask is how much does it cost to advertise on TV?

TV ad production company

Welcome to the ultimate guide on how to choose the best TV ad production company.