A recruitment video is an ideal way to promote your company's' culture and values, to candidates applying for a given position at your company. If you want to attract more applicants then a recruitment video is essential. Job listings garner far more viewings when used with video. It is a great way to focus a recruitment campaign, attracting candidates by highlighting the rewards and opportunities that come from working at your company. They can attract a higher calibre of applicant, by giving them a better idea of what your company is like.
You can also reuse recruitment videos for internal training and HR inductions. They can also be used at events or at recruitment conventions. You could even get education institutions to use them on career days. Creating a recruitment video will also get your ranking in Google higher. This equals more exposure and a greater chance of finding the perfect candidate. Recruitment films also work with social media platforms and can even be distributed at recruitment events.