A recruitment video is an ideal way to promote your company's' culture and values, to candidates applying for a given position at your company. If you want to attract more applicants then a recruitment video is essential. Job listings garner far more viewings when used with video. It is a great way to focus a recruitment campaign, attracting candidates by highlighting the rewards and opportunities that come from working at your company. They can attract a higher calibre of applicant, by giving them a better idea of what your company is like.