How to Choose a Video Company
The type of corporate video you produce is vitally important to your overall success, but if you believe you will simply grab a camera and shoot the video yourself, you will be remarkably disappointed. In order to produce a high quality corporate video depicting the ideology and views of your company, you will need a professional. Choosing the right company is critical, so here are some tips to ensure you make the right choice.
We live in an age where not much can be hidden about a company. Online reviews are available for practically every type of business these days and best of all, the vast majority of these reviews are completely honest.
Look at Past Work
Like any good business, evidence of past work should be on display and available to view. These videos will tell you the level of quality to expect and give you insight to how the production company adjusts to the needs of the business.
How a video production company handles customers is remarkably important. As with any business, if you contact them and are greeted with a high level of customer service, it is an excellent indicator that the company cares about their clientele.
Ensure They Are a Licensed Business
There are plenty of scams out there these days and it does not hurt to be a little extra cautious especially if you are about to invest your hard earned money in a corporate video. Ask to see documentation proving they are a legitimate business before exchanging any funds for work.
Upon initial consultation, you should be given a real quote for the expected work. If you are given a vague estimate of what production could cost or if the company representative avoids the talk of budget, it could be a red flag that they are not a company or one that is going to charge you an unreasonable among post production. Always get a real quote.
If you want to be seen as a contender in your industry, investing in a corporate video is an excellent way to accomplish that. Corporate videos allow your business to grow and when produced by high quality production teams, show customers that you are serious about the business you are in. A corporate video is a way to legitimize your business and remain competitive in an increasingly competitive online world. Digital marketing strategies such as corporate videos speak volumes for a company and allow the company to remain relevant and keep their name in the mind’s eye of each customer that views the video.