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First Great Western Ident

South West Film worked with advertising agency MTP and beaufilms on the new First Great Western ITV weather ident.

176 years after Isambard Kingdom Brunel first built the Great Western Railway, rail is as important as it has ever been;   to our communities, our regions and the country as a whole.

The revolutionary impact of Brunel’s vision turned a corner of the UK into a vibrant, prosperous region, enabling communities to connect, trade in fresh produce, flourish and invent mass tourism.  This made the West great.

First Great Western with Network Rail are the proud custodians of this railway and we operate, maintain and renew it through thousands of our dedicated employees.  

We have a once-in-a-lifetime opportunity to take our railway to where it needs to be and to deliver the service our customers deserve.  With over £7.5 billion being spent to build a Greater West, we will take this opportunity to turn that investment in track, trains and stations, into investment in communities in the regions that we serve.

Last modified on Wednesday, 05 August 2015 09:46