New cameras and TVs are now starting to use 4K capabilities. Video streaming sites are now giving users the option to upload 4K footage. Once it is the norm then companies will expect videos to be shot in this format. As well as looking awesome, 4K video is helpful for video makers as they can zoom in on footage without a decrease in resolution. If you need to correct framing or appear that an interview has been shot with two or three cameras, then shooting in 4K can help.
High-end kit such as drones and 360-degree cameras used to cost thousands. However, more affordable versions for the consumer market have helped decrease these prices.
Affordable technology has meant brands can have their own in-house video team. This means that video production companies have to provide content they cannot produce themselves.
Streaming is already very popular and sites are using streaming options on their sites. Facebook or Twitter streaming is a great idea and works well.
Recently whiteboard animation has become very popular. The reason is that whiteboard animation is simple and easy to showcase what you’ve got. Many companies also use slideshows as corporate videos. This is a great option if you’ve got images to show to clients.
Video has changed the way we educate and learn. You can study almost anything at home. It has opened a new world of faster learning and education.
Trend you should follow to get most out of your video marketing are:
- Distributing Videos Across Social Media
- Streaming Video Live and Producing Video Events
- Developing Explainer and How-To Outreach Videos
- Promoting “Viral” and Risky Content
- Condensing Videos Into Smaller Packages
- Producing Professional, Distinctive Videos